VOICED : LVMH majority stake in Italys Loro Piana

The transcript discusses LVMH's acquisition of an 80% stake in the Italian fashion brand Loro Piana. Despite economic challenges in Italy, Loro Piana has been thriving, with a projected turnover of €700 million in 2013. The acquisition reflects a trend of French companies buying Italian brands and production, aiming to sell luxury goods globally. The Loro Piana family retains a 20% share, and current directors will remain in their roles, marking both an end and a new beginning for the brand.

What is one of the main reasons LVMH is acquiring Loro Piana?

• To gain a stake in high-quality Italian fashion

• To compete with German luxury brands

• To expand into the automotive sector

• To enter the sports industry

How much is LVMH investing to acquire a majority stake in Loro Piana?

• €4 billion

• €3 billion

• €2 billion

• €1 billion

Despite the economic crisis, what is the expected turnover for Loro Piana in 2013?

• €600 million

• €500 million

• €800 million

• €700 million

Which markets are showing increasing demand for 'Made in Italy' products?

• Australia and New Zealand

• Middle East and Africa

• North America and Europe

• Emerging countries like China and India

What percentage of Loro Piana will the family retain after the acquisition?

• 30%

• 40%

• 20%

• 10%