VOICED : World Cup: Battle of the Brands

The transcript discusses the shift in sponsorship from Adidas to Nike for the French national team after the 2010 World Cup. It highlights Adidas' strong lineup of teams and the financial stakes of the World Cup. Nike's aggressive strategy to overtake Adidas in the football market is explored, with Brazil as a key battleground. The global sports market's economic impact and the competition between Nike and Adidas are emphasized.

Which brand was the official supplier for the French team during the 2010 World Cup?

• Nike

• Puma

• Adidas

• Reebok

Which of the following teams is NOT mentioned as part of Adidas's strong lineup?

• Mexico

• Nigeria

• Brazil

• Japan

What is the main focus of Adidas's strategy for the World Cup?

• Sponsorship deals

• Quality of teams

• Advertising campaigns

• Quantity of teams

Which sport initially helped Nike become a global force?

• Basketball

• Baseball

• Football

• Tennis

Why is Brazil considered a key battleground for sportswear brands?

• It could become the third largest market after the US and China.

• It has the most football fans.

• The national team wears Adidas colors.

• It is the largest market in the world.