VOICED : Hello Kitty at 40 giving adults a licence to play

Hello Kitty, a Japanese icon, is linked to 50,000 products and is highly popular in Japan. Fans like Kazumi have a deep connection with her, recalling the joy she brought in childhood. Introduced in 1974, Hello Kitty is seen as a symbol of cuteness in Japanese culture. However, controversy arose when it was revealed she is not a cat but an English schoolgirl. Despite this, Hello Kitty remains influential in 130 countries, with plans to expand her market to include more male fans. Generating billions annually, Hello Kitty's economic impact is significant.

What is the primary market for Hello Kitty products?

• China

• South Korea

• Japan

• United States

What surprising revelation was made about Hello Kitty's identity?

• She is a fairy

• She is an English schoolgirl

• She is a robot

• She is a dog

How many countries does Hello Kitty have a presence in?

• 200

• 130

• 80

• 50

What changes are being planned for Hello Kitty products?

• Focusing on digital products

• Introducing a new character

• Designing products for the male market

• Reducing the number of products

What is the estimated annual revenue generated by Hello Kitty?

• $3 billion

• $2 billion

• $4 billion

• $1 billion