VOICED : Sheet music, and tradition, disappears in New York

Frankmusik, a classical sheet music retailer, faced declining sales due to online competition and free downloads. Despite its rich history and community role, it struggled to compete, leading to its closure. The store was a cultural hub for musicians, offering unique experiences and expertise. As the market shifts online, these experiences are lost. However, Frankmusik's collection was donated to the Coburn School, preserving its legacy.

What was one of the main challenges Frankmusik faced in maintaining its business?

• Poor customer service

• Lack of interest in classical music

• Competition from online companies offering free downloads

• High rent costs in New York

How did Frankmusik's customer interactions change over time?

• Customers began asking more questions instead of placing orders

• Customers stopped asking questions altogether

• Customers started visiting more frequently

• Customers preferred to shop in-store rather than online

What is one reason why people might miss shopping at stores like Frankmusik?

• The convenience of online shopping

• The unique in-store experiences and community interaction

• The high prices of sheet music

• The limited selection of music

What happened to Frankmusik's remaining stock?

• It was sold to another retailer

• It was donated to a school in Los Angeles

• It was destroyed

• It was kept in storage

What impact did the shift to online music retail have on traditional stores like Frankmusik?

• It had no impact

• It led to a decline in their business

• It made them more popular

• It increased their sales