VOICED: Food giant Danone looks back on family roots

The video tutorial traces the history of Danone, starting as a family-run business in Spain in 1919. Founded by Esat Carasso, the company expanded to France and later the US, introducing innovations like fruit-flavored and fat-free yogurts. A significant merger with BSN in 1973 propelled Danone to global leadership in the dairy industry. The current leadership emphasizes passion, risk-taking, and maintaining family-style roots while navigating economic challenges.

Who was the founder of the original family-run business that later became Dannon?

• Danielle Carasso

• Hong Tribu

• Esat Carasso

• Antoine Hibu

What was a significant change made to the yogurt product to appeal to American consumers?

• Adding more sugar

• Introducing fruit flavors

• Reducing the price

• Increasing the size

In which decade did Dannon introduce its first fat-free yogurt versions?

• 1960s

• 1980s

• 1950s

• 1970s

What was the impact of the merger with BSN on Dannon?

• It resulted in the closure of several factories

• It caused the company to focus only on the European market

• It helped Dannon become a leading global dairy group

• It led to a decline in sales

What is a key philosophy emphasized by Dannon's current leadership?

• Expanding rapidly without regard for heritage

• Maintaining family-style roots and taking calculated risks

• Focusing solely on profits

• Avoiding risks at all costs