South Korea's homespun search engine takes on the giants

The transcript discusses Naver, a South Korean search engine known for its interactive site, Knowledge, where users provide real-time answers. Naver stands out by building its own information database and offering diverse content, including news, blogs, and weather. The company is expanding globally, with a launch in Japan, and its model is being replicated by competitors like Yahoo Korea and Google. Naver's innovative approach and potential for international success are highlighted.

What is the primary function of Naver's Knowledge In platform?

• To offer real-time answers to user questions

• To provide cooking recipes

• To stream live sports events

• To sell online courses

How does Naver supplement the limited number of Korean language web pages?

• By partnering with international websites

• By focusing solely on English content

• By translating foreign web pages

• By building its own information database

Which of the following is NOT a type of content shown by Naver's search engine?

• Weather updates

• Online communities

• Shopping dictionaries

• Live sports scores

In which country has Naver already launched its model outside of South Korea?

• China

• Japan

• Australia

• India

Which major search engine is building a global version of Naver's Information Database?

• Bing

• Yahoo

• DuckDuckGo

• Google