AT&T Looks to Hollywood as TV Ambitions Grow

AT&T Looks to Hollywood as TV Ambitions Grow

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

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The video discusses AT&T's strategic shift towards content and distribution, highlighting its late entry into the media landscape compared to competitors like Verizon and Comcast. It explores AT&T's challenges, including competition and market pressures, and its plans to launch a streaming service, DIRECTV Now. The video also covers AT&T's potential acquisition targets, ranging from $2 billion to $50 billion, and its partnerships with media experts to navigate the new media environment.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason AT&T is shifting its focus towards content and distribution?

To reduce operational costs

To expand its telecommunications infrastructure

To compete with companies like Verizon and Comcast

To maintain its position as a leading service provider

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the web streaming service AT&T plans to launch?

AT&T Stream

DIRECTV Now

HBO Max

Verizon Media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does AT&T face with the launch of its new streaming service?

Price war with competitors

Lack of content

Regulatory issues

Technical difficulties

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following companies is NOT mentioned as a potential acquisition target for AT&T?

Disney

AMC Networks

Discovery

Netflix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the financial range AT&T is considering for its acquisitions?

$10 billion to $100 billion

$2 billion to $50 billion

$1 billion to $10 billion

$500 million to $5 billion