Apple Scales Back Plans to Build a Car

Apple's car project, initiated in 2014 under CEO Tim Cook, aimed to compete with Tesla and other electric car makers. However, due to internal struggles, leadership issues, and supply chain challenges, the project shifted focus from building a car to developing a self-driving system. The project, known as Titan, faced setbacks with key personnel departures and difficulties in the car industry's supply chain. Apple is now considering partnerships with carmakers like Ford and evaluating the progress of its self-driving platform, with decisions expected by the end of 2017.

What was Apple's initial goal when it started its automotive project?

• To partner with Ford

• To build a car to compete with Tesla

• To create a self-driving system

• To develop a new iPhone

Who was given the approval by Tim Cook to run the Apple car project?

• Steve Jobs

• Steves Desk

• John Right

• Bob Mansfield

What was the main reason for the shift in Apple's car project focus?

• Supply chain challenges

• Success in the consumer electronics market

• Lack of leadership and clear goals

• Departure of key engineers

What was one of the major challenges Apple faced in the car industry?

• High demand for electric cars

• Lack of interest from car manufacturers

• Competition from smartphone companies

• Quality of components and supply chain deals

What is Apple's plan regarding its self-driving platform by the end of 2017?

• To evaluate the progress and decide on partnerships

• To sell the technology to Tesla

• To abandon the project entirely

• To launch a new car model