SoundCloud's Wahlforss: Growth Is Extremely Good

SoundCloud launched its subscription service, SoundCloud Go, in the US and expanded to six international markets, including Canada. The platform has seen significant growth in both user engagement and revenue, driven by advertising and new features like offline listening and ad removal. SoundCloud distinguishes itself from competitors through its social network aspect, appealing to a younger audience, particularly Generation C. The company is focused on aggressive hiring and investment to maintain independence and sustainability.

What was the primary focus of SoundCloud's launch in the US?

• Introducing a new advertising model

• Launching a subscription service

• Expanding into European markets

• Partnering with local artists

What feature is NOT mentioned as part of SoundCloud's subscription service?

• Access to major label content

• Exclusive podcasts

• Ad removal

• Offline listening

How many unique listeners does SoundCloud have globally?

• 200 million

• 175 million

• 150 million

• 100 million

What distinguishes SoundCloud from competitors like Spotify and Apple Music?

• User-generated content and social networking

• Lower subscription fees

• Focus on high-quality audio

• Exclusive artist partnerships

What is SoundCloud's target demographic referred to as?

• Generation Y

• Generation X

• Generation C

• Generation Z