SoundCloud's Wahlforss: Growth Is Extremely Good

SoundCloud's Wahlforss: Growth Is Extremely Good

Assessment

Interactive Video

Business

University

Hard

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SoundCloud launched its subscription service, SoundCloud Go, in the US and expanded to six international markets, including Canada. The platform has seen significant growth in both user engagement and revenue, driven by advertising and new features like offline listening and ad removal. SoundCloud distinguishes itself from competitors through its social network aspect, appealing to a younger audience, particularly Generation C. The company is focused on aggressive hiring and investment to maintain independence and sustainability.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary focus of SoundCloud's launch in the US?

Introducing a new advertising model

Launching a subscription service

Expanding into European markets

Partnering with local artists

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature is NOT mentioned as part of SoundCloud's subscription service?

Access to major label content

Exclusive podcasts

Ad removal

Offline listening

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many unique listeners does SoundCloud have globally?

200 million

175 million

150 million

100 million

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes SoundCloud from competitors like Spotify and Apple Music?

User-generated content and social networking

Lower subscription fees

Focus on high-quality audio

Exclusive artist partnerships

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is SoundCloud's target demographic referred to as?

Generation Y

Generation X

Generation C

Generation Z