Ericsson CEO Ekholm on Turnaround Plan

The transcript discusses the company's challenges in a tough market and the implementation of a cost efficiency program. It highlights the importance of strategy development, customer focus, and investment in 5G and digital transformation. The speaker, a board member, addresses concerns about being too close to the company for radical change and emphasizes the company's strong performance. The discussion also covers leadership responsibilities, long-term incentive plans, and the company's commitment to staying independent.

What program has the company launched to manage its cost base?

• Customer Loyalty Program

• Market Expansion Program

• Cost Efficiency Program

• Revenue Growth Program

What is the company's stance on its commitment to 5G technology?

• They will delay 5G investments.

• They are committed to being leaders in the 5G world.

• They plan to exit the 5G market.

• They are hesitant about investing in 5G.

How does the new CEO view his previous role as a board member in relation to implementing change?

• He plans to rely on external consultants.

• He thinks it will hinder radical change.

• He sees it as an advantage for understanding the company.

• He believes it makes him too close to the company.

What is the CEO's perspective on the company's independence?

• The company is looking for potential suitors.

• The company is set up for sale.

• The company can stay independent.

• The company plans to merge with a competitor.

What is the CEO's long-term incentive plan based on?

• Reducing operational costs by 50%

• Doubling the stock price to 80 kronor

• Expanding into new markets

• Achieving a specific revenue target