Twitter Cutting 9% of Workforce as It Looks for Growth

Twitter Cutting 9% of Workforce as It Looks for Growth

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the contrasting growth trajectories of Snapchat and Twitter, highlighting Snapchat's rapid audience growth and Twitter's stagnation. It explores Twitter's efforts to regain growth through video streaming and advertising strategies, while also aiming for profitability by 2017. The discussion touches on investor expectations, the importance of monthly active users, and Twitter's comparison with Facebook. Despite Twitter's significant user base and societal relevance, it faces challenges in matching competitors' growth rates.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for Snapchat's higher valuation compared to Twitter?

Snapchat has better technology than Twitter.

Snapchat is growing faster than Twitter.

Snapchat has more users than Twitter.

Snapchat is older than Twitter.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Twitter using to attract audiences without requiring them to create an account?

Offering free subscriptions

Video streaming of events

Discounted advertising rates

Partnerships with other social media platforms

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Twitter's video streaming strategy considered important?

It reduces Twitter's operational costs.

It helps Twitter gain more regular users.

It attracts audiences who don't need to sign up.

It allows Twitter to charge for premium content.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do investors pay high premiums for stocks like Twitter?

Due to their rapid growth in user base

Because of their potential for future growth

Because of their consistent profitability

Due to their low stock prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's user base compare to Facebook's?

Twitter's user base is shrinking compared to Facebook.

Twitter's user base is growing faster than Facebook's.

Twitter has more users than Facebook.

Twitter has fewer users but is still vital to society.