The Wedding Industry's Most Wonderful Time of the Year

The Wedding Industry's Most Wonderful Time of the Year

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the peak marriage proposal season between Thanksgiving and Valentine's Day, highlighting that 40% of marriages occur during this period. It explores the business model of The Knot, which provides end-to-end wedding planning services, and its competition with niche players. The company has evolved from relying solely on advertising to incorporating transactional services, leading to significant revenue growth. The video also covers recent acquisitions like Gigmasters, which align with the company's strategy to offer comprehensive event planning solutions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During which period do 40% of people plan to get married?

Between Easter and Memorial Day

Between Christmas and New Year's

Between Thanksgiving and Valentine's Day

Between New Year's and Easter

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary source of revenue for the business discussed?

Subscription services

Event ticketing

Retail sales

Internet and media advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique feature does the company's app offer to users?

Custom wedding dress design

End-to-end wedding planning solutions

Discounted travel packages

Free wedding photography

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the company improved its gross profit in recent years?

By increasing prices

By evolving its product to include transactional services

By focusing solely on advertising

By reducing staff

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of acquiring Gigmasters?

To offer free services

To reduce competition

To expand into non-wedding events

To enter the retail market