Sky launches it's own Mobile network due to roll out in December

The video discusses the competitive landscape of the UK mobile market, highlighting Sky's entry and its implications. It covers the market shares of major operators, the impact of the smartphone revolution on communication and data usage, and the challenges Sky faces in acquiring customers. The video concludes with insights into potential changes in mobile pricing strategies, emphasizing creativity over price wars.

What is one of the main reasons Sky believes it can succeed in the mobile market?

• By focusing solely on data services

• By acquiring smaller competitors

• By providing unique services that meet consumer needs

• By offering the lowest prices

Which company is the largest operator in the UK mobile market?

• O2

• Three

• EE

• Vodafone

How has the smartphone revolution changed consumer behavior according to the video?

• People make more phone calls

• Consumers prefer landlines

• Text messaging has increased

• Data usage has become the focus

What is a significant challenge for Sky as a new entrant in the mobile market?

• High initial investment costs

• Lack of brand recognition

• Low churn rate and long contract periods

• High churn rate among subscribers

What is the likely outcome for mobile data costs in the UK according to the video?

• A significant price war

• A decrease in service quality

• A dramatic increase in prices

• More creative deals from operators