Junk food advertising is to be banned across all media targeted at children in the UK

The video discusses the anomaly in advertising regulations where online ads can target young viewers, unlike TV ads. It explores youngsters' reactions to these ads, often finding them irritating and leading to app abandonment. The impact of such ads on children's food preferences is considered small, but industry leaders aim to reduce child obesity. The shift in children's media consumption from TV to online platforms is noted, and the upcoming ad ban is seen as proactive. However, campaigners question the ban's scope, particularly regarding social media and influencers.

What is the main change in children's media consumption discussed in the first section?

• Children are spending more time on smartphones and tablets than watching TV.

• Children are watching more television than before.

• Children are spending equal time on TV and online platforms.

• Children are reading more books than using digital devices.

How do children generally feel about pop-up ads during their online activities?

• They find them informative and helpful.

• They are indifferent to them.

• They find them irritating and often ignore them.

• They enjoy them and look forward to them.

What is the perceived impact of online advertising on children's food preferences?

• It completely changes their preferences.

• It has a relatively small impact.

• It has no impact at all.

• It has a significant impact.

What is the industry's stance on online advertising and child obesity?

• They are determined to play a part in reducing child obesity.

• They are ignoring the issue.

• They are increasing online advertising efforts.

• They believe advertising has no effect on obesity.

What concerns do campaigners have about the new advertising ban?

• It will only affect television ads.

• It will be too strict and limit all advertising.

• It will increase the number of pop-up ads.

• It might not include all social media networks.