Coca-Cola COO James Quincey to Succeed Kent as CEO

Coca-Cola COO James Quincey to Succeed Kent as CEO

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses James Quincy's role in Coca Cola's strategic initiatives, focusing on streamlining the global bottling network and reducing asset dependency. It compares Coca Cola's focus on beverages with Pepsi's diversified portfolio. The growth strategy includes expanding beyond carbonated drinks, with deals like Dunkin' Donuts. Coca Cola is refranchising to focus on brand building and customer value, preparing for future growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who has been working closely with Muhtar Kent on Coca-Cola's strategic initiatives?

David Quincy

James Quincy

Jim Kent

David Kent

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between Coca-Cola and Pepsi as mentioned in the video?

Coca-Cola focuses on food products

Pepsi has a larger market share in beverages

Pepsi is more focused on beverages

Coca-Cola is more focused on beverages

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the global market share does Coca-Cola hold in non-carbonated beverages?

30%

50%

25%

15%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Coca-Cola's strategy for future growth as discussed in the video?

Reducing global market share

Expanding into the food industry

Increasing dependency on bottling operations

Focusing on building brands and customer value

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is Coca-Cola expected to complete its transformation and enter the next chapter?

2018

2019

2017

2016