Keeping the British Style Alive and Well

Patrick Grant, owner of Norton and Sons, is working to promote British style through tailored suits. Norton and Sons, a historic tailoring shop, was rescued by Grant in 2005. Despite not being a fashion expert, Grant successfully revitalized the brand. The shop produces about 300 bespoke suits annually, focusing on quality over quantity. Grant has expanded his business by reviving other British brands and collaborating with companies like J.Crew. The bespoke suit-making process involves precise tailoring to individual measurements. While the market for such suits is niche, Grant's broader fashion endeavors are gaining traction.

What was Patrick Grant's profession before he bought Norton and Sons?

• Fashion Designer

• Business Consultant

• Engineer

• Architect

What was one of the main reasons Norton and Sons struggled before Patrick Grant's intervention?

• Limited clientele

• High production costs

• Failure to adapt to modern business and style trends

• Lack of skilled tailors

How many suits does Norton and Sons produce annually?

• 400

• 200

• 100

• 300

What is unique about the bespoke suits made by Norton and Sons?

• They are made in a single fitting

• They are mass-produced

• They are tailored to the exact measurements of the client

• They are only available in the UK

What is one of the collaborations Patrick Grant has engaged in to expand his business?

• Merger with Burberry

• Collaboration with J.Crew

• Partnership with Gucci

• Joint venture with Prada