The Numbers Don't Lie: Nike Earnings Preview

Nike has faced challenges in 2016, with an 18% stock decline due to market share losses to Adidas and Under Armour in the US. Analysts have downgraded the stock, citing a decline in futures orders in North America. Despite this, Nike remains confident in its regional performance, with China as a key growth driver. The training segment has grown significantly, but Nike's fortunes largely depend on running and basketball, supported by high-profile endorsements.

What has been a major concern for analysts regarding Nike's performance in the US?

• Increased competition from Adidas and Under Armour

• Lack of advertising

• Rising production costs

• Decreasing global demand

Which region is currently the largest growth driver for Nike?

• North America

• China

• Europe

• South America

What is the profit margin for Nike's athletic merchandise sales in China?

• 20%

• 25%

• 30%

• 35%

By how much has Nike's training segment grown over the past five years?

• 50%

• 40%

• 60%

• 30%

What percentage of the US basketball shoe market does Nike hold?

• 70%

• 80%

• 90%

• 95%