Martin Sorrell: Facebook Will Face Challenge From Snap

The video discusses the latest trends in technology and media, highlighting the dominance of Google and Facebook in the media marketplace, the rise of Snapchat as a potential competitor, and the challenges faced by traditional media. It explores the future of the fourth estate, the impact of digital and mobile media, and the evolving landscape of linear TV versus over-the-top services. Despite challenges, traditional media remains a significant force, with growing involvement in digital and mobile platforms.

What are the main challenges faced by the new media marketplace?

• Limited audience reach

• Lack of innovation

• Fake news, fraud, and measurement issues

• High advertising costs

Which company is emerging as a potential competitor to Facebook and Google?

• Pinterest

• Snapchat

• LinkedIn

• Twitter

What is the significance of companies like BuzzFeed in the media landscape?

• They are declining in influence

• They are focusing solely on print media

• They are growing rapidly from small levels

• They are merging with traditional media

What is the future outlook for traditional press according to the transcript?

• It will completely disappear

• It will remain a potent force

• It will merge with digital media

• It will only exist in digital form

How has TV adapted to the rise of digital and mobile media?

• By focusing on print media

• By reducing content

• By moving over the top

• By increasing ad spend