Zetsche: Staying Top of Luxury Market Our Objective

The video discusses the new E Coupe by Mercedes-Benz, highlighting its technology, comfort, and styling. It reflects on the brand's success in 2016 and outlines future plans to maintain its luxury market position. The shift from sedans to SUVs is addressed, along with Mercedes-Benz's strategy to balance both. The impact of political changes on manufacturing, particularly in the USA, is also considered.

What unique feature does the new E coupe emphasize alongside its technology and safety?

• Advanced navigation system

• Increased fuel efficiency

• Enhanced off-road capabilities

• Unique and beautiful styling

What is Mercedes-Benz's strategy to maintain its leadership in the luxury car market?

• Continuing to release desirable products

• Expanding into new geographical markets

• Reducing production costs

• Focusing solely on electric vehicles

How is Mercedes-Benz responding to the shift in consumer preference towards SUVs?

• By increasing their SUV offerings

• By discontinuing sedan models

• By reducing SUV production

• By focusing on hybrid vehicles

What is a significant factor affecting the auto industry according to the third section?

• Technological advancements

• Political changes and trade policies

• Environmental regulations

• Consumer demand for electric vehicles

Where does Mercedes-Benz have a strong manufacturing base in the United States?

• California

• Texas

• New York

• Alabama