The Future of Alphabet's Moonshots

The Future of Alphabet's Moonshots

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Business

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Hard

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Alphabet, Google's parent company, is expected to report strong advertising results. However, attention is on its 'other bets' and their profitability. Since Ruth Porat became CFO in 2015, Alphabet has restructured to operate new businesses like startups, focusing on revenue and short-term results. Previously, projects had lax budgets, but now face stricter management. Alphabet has scaled back hardware projects like Google Fiber and Skybox, while investing in AI, Cloud, and Biotech, indicating a shift towards healthcare-focused innovations.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Alphabet's fourth quarter earnings report?

Reduction in workforce

Development of new hardware

Strong advertising results

Expansion of Google Fiber

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Ruth Porat bring to Alphabet's business structure?

Increased focus on hardware projects

A shift towards a startup-like structure

Introduction of new advertising strategies

Expansion of unlimited budgets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Alphabet's approach to project funding changed?

Projects now have unlimited budgets

Projects must now show short-term results

Projects are focused solely on advertising

Projects are no longer required to file expense reports

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which project did Alphabet decide to sell?

Skybox

Self-driving cars

Nest

Google Fiber

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which areas is Alphabet currently investing heavily?

Urban Development and Real Estate

Advertising and Marketing

Artificial Intelligence, Cloud, and Biotech

Hardware and Software Development