Super Bowl Advertisers Play It Safe

The transcript discusses trends in advertising, particularly during the Super Bowl, where brands aim to avoid controversy. It highlights the influence of political topics, such as President Trump's policies, on advertising strategies. The use of humor and non-offensive content is emphasized, with examples like the ice hockey team's Jumbotron display. The discussion also covers diversity in ads and the potential for backlash, as seen with Coca Cola. Finally, it touches on the lengthy production timelines for ads and the market's response, including Fox's struggle to sell leftover advertising slots.

What is a recent trend in Super Bowl advertising?

• Brands are using more political themes.

• Brands are focusing on being uncontroversial.

• Brands are avoiding celebrity endorsements.

• Brands are becoming more controversial.

How are some brands incorporating political topics into their ads?

• By avoiding any mention of politics.

• By directly criticizing political figures.

• By subtly referencing policies like border tariffs.

• By focusing solely on humor.

What was the reaction to Coca Cola's diversity-themed commercial?

• It was universally praised.

• It sparked a backlash from some viewers.

• It was ignored by the audience.

• It led to an increase in sales.

How long does it typically take to produce a major advertisement?

• A few weeks

• A couple of days

• A year

• Several months

What challenge did Fox face with their advertising slots?

• They had to lower prices.

• They had leftover advertising slots.

• They had too many advertisers.

• They had to cancel some ads.