Who Bought the One Prius Sold in China in December?

Who Bought the One Prius Sold in China in December?

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the challenges Toyota faces in selling the Prius in China, despite the country's pollution issues. Sales of the Prius have stagnated, with only 76 units sold in 2016 compared to 700 the previous year. Chinese consumers prefer models like the Corolla and Camry, partly due to a 25% import tax on the Prius. Toyota is focusing on other markets for its new Prius plug-in hybrid, with no immediate plans to market it in China.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the trend in Toyota Prius sales in China during 2016?

Sales increased significantly

Sales decreased slightly

Sales skyrocketed

Sales remained flat

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Toyota models are preferred by Chinese consumers over the Prius?

Yaris and Avalon

RAV4 and Highlander

Sienna and Tacoma

Corolla and Camry

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason for the Prius's lack of success in China?

Lack of brand recognition

Limited color options

High production costs

Import tax due to halted production

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where did Toyota start sales of their new Prius plug-in hybrid?

United States

China

Australia

Japan

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Toyota's approach to introducing the new Prius model in China?

Launch only in rural areas

Wait for the right timing

Focus on online sales

Immediate launch