Gocompare.com's CEO On Growth in 2017

Gocompare.com's CEO On Growth in 2017

Assessment

Interactive Video

Business

University

Hard

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The video discusses strategies for business growth in 2017, emphasizing the importance of a strong brand and scalable technology. It explores the impact of the Ogden rate on insurance premiums and consumer behavior, highlighting opportunities for growth. The focus then shifts to conversion strategies, emphasizing the need to reduce hassle for consumers. Finally, the video covers venture capital and innovation, discussing how the company plans to invest in startups and innovative ideas to solve industry challenges.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two main factors that contributed to the company's successful year?

Government subsidies and tax breaks

High insurance premiums and low competition

Increased consumer spending and market expansion

Strong brand and scalable technology platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the Ogden rate affect consumer behavior in the insurance market?

It stabilizes the insurance market.

It decreases the likelihood of consumers switching providers.

It has no impact on consumer behavior.

It increases the likelihood of consumers switching providers.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's primary focus to encourage consumer switching?

Increasing advertising efforts

Offering the lowest prices

Reducing hassle and making the process easy

Providing loyalty rewards

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy for utilizing its capital?

Investing in innovative startups and ideas

Distributing dividends to shareholders

Investing in existing technology platforms

Acquiring competitors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does the company face in the current market?

Regulatory restrictions

High evaluation costs and competition for assets

Lack of consumer interest

Limited technological capabilities