Perx CEO Sees AI as Driver of Digital Transformation

The video discusses a business pivot driven by the need for better consumer engagement. It highlights market opportunities in Southeast Asia, emphasizing AI's role in digital transformation. The company faced challenges, including the departure of co-founders, leading to a strategic redirection towards enterprise solutions. The revenue model shifted from low-value to high-value partnerships with large enterprises. The speaker shares personal challenges as a female entrepreneur and offers advice to women in business, emphasizing mentorship and networking.

What was the primary reason for the business pivot discussed in the first section?

• To address broken consumer engagement

• To focus on product development

• To expand into new markets

• To reduce operational costs

In the second section, what is identified as a key driver for digital transformation?

• Artificial Intelligence

• Blockchain technology

• Cloud computing

• Social media marketing

What strategic shift did the company make after losing its co-founders?

• Focusing on small and medium enterprises

• Shifting towards enterprise solutions

• Expanding into European markets

• Investing in new product lines

What challenge is highlighted for women entrepreneurs in the third section?

• Limited access to technology

• Lack of funding opportunities

• Stereotypes of being too aggressive

• Difficulty in hiring skilled employees

What advice is given to women entrepreneurs at the end of the third section?

• Seek mentors and ask for help

• Invest heavily in marketing

• Avoid taking risks

• Focus solely on local markets