Uber Pledges to Fix Its Corporate Culture Amid Scandals

Uber Pledges to Fix Its Corporate Culture Amid Scandals

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a company's public announcements about addressing diversity and cultural issues, including a report by Eric Holder. It highlights the company's unique approach to airing internal problems publicly, focusing on improving driver relations and brand image. Leadership changes and internal conflicts, particularly around driver treatment and safety, are also covered.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Uber's head of HR refer to the company's culture as?

A family

A cult of the individual

A corporate machine

A team of superstars

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for Uber to communicate its plans to riders and drivers?

Because they have a close relationship with consumers

Because they are a B2B company

Because they want to increase their prices

Because they are launching a new product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Uber's initial focus at the start of the year?

Building their brand

Enhancing safety measures

Improving driver pay

Expanding their fleet

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the issues Jeff Jones disagreed with Travis Kalanick on?

Expansion plans

Marketing strategies

Driver tipping

Technology upgrades

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What concern did Jeff Jones have about Uber's leasing program?

It was not popular among drivers

It was not profitable

It encouraged less safe drivers

It was too expensive