Disney CEO Bob Iger Agrees to Contract Extension

Disney CEO Bob Iger Agrees to Contract Extension

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses Disney's leadership transition challenges, particularly the difficulty in finding a successor for Bob Iger. It highlights Disney's market performance under Iger, with a focus on ESPN's strategic challenges due to the shift from pay TV to digital. The discussion also covers Disney's succession planning issues and potential candidates, as well as the company's success in film and parks. Finally, it touches on Bob Iger's future prospects, including potential political ambitions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue with Disney's succession plan for Bob Iger?

It was too expensive to implement.

It was not well-received by the board.

It was never officially approved.

It fell apart when Tom Staggs left.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary challenge ESPN faces according to the transcript?

High production costs.

Lack of quality content.

Decline in the pay TV ecosystem.

Competition from other sports networks.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy does Disney need to develop for ESPN?

A new advertising campaign.

A strategy to take content directly to consumers.

A plan to cut costs significantly.

A partnership with another sports network.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following has been a key strength for Disney?

Its focus on a single business model.

Its diversification among main businesses.

Its minimal investment in international markets.

Its reliance on ESPN alone.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential career move for Bob Iger is mentioned in the transcript?

Starting a new media company.

Running for political office.

Becoming a sports team owner.

Writing a book about his career.