How Warby Parker's Success Beat Their Own Expectations

Warby Parker launched in February 2010, quickly exceeding sales expectations and facing inventory challenges. The founders, while still students, managed a crisis by communicating transparently with customers. They expanded from a home-based store to pop-ups and eventually permanent stores across the U.S. Warby Parker is committed to social impact, distributing glasses for every pair sold, and believes in sustainable growth by moving fast but deliberately.

What was one of the major challenges Warby Parker faced immediately after their launch?

• Technical issues with the website

• Unexpected high demand

• Excessive inventory

• Lack of website traffic

How did Warby Parker initially test their retail strategy?

• By partnering with established retail chains

• By launching an online-only model

• By setting up a pop-up store in an apartment

• By opening multiple stores across the country

What unique method did Warby Parker use to explore potential store locations?

• Collaborating with local businesses

• Analyzing competitor locations

• Using a mobile store in a school bus

• Conducting online surveys

What is Warby Parker's approach to growth?

• Slow and steady wins the race

• Focus on short-term gains

• Move fast but deliberately

• Move fast and break things

What social initiative is Warby Parker committed to?

• Supporting local artisans

• Providing free eye exams

• Donating a pair of glasses for every pair sold

• Planting a tree for every pair of glasses sold