Why Twitter Needs a Game Changer

The transcript discusses Twitter's user growth, attributing some of it to the 'Trump effect' and media coverage. Despite a slight increase in users, Twitter faces challenges in monetizing its user base, with advertisers unwilling to pay more. Compared to competitors like Facebook and Instagram, Twitter's growth and revenue are weak. The discussion highlights the need for innovation in ad products and data utilization to attract advertisers and improve profitability.

What is the 'Trump effect' in relation to Twitter's user growth?

• A decrease in users due to political controversies

• An increase in users due to Twitter's association with current events

• An increase in users due to new features on Twitter

• A direct increase in users due to Trump's tweets

How does Twitter's user growth compare to its competitors?

• Twitter's user growth is significantly higher than Facebook's

• Twitter's user growth is higher than Instagram's but lower than Facebook's

• Twitter's user growth is on par with Instagram's

• Twitter's user growth is significantly lower than both Facebook and Instagram

What is a major challenge Twitter faces in monetizing its platform?

• Lack of international users

• High advertising costs

• Too many advertising products

• Declining value of a Twitter user

What is the current trend in the value of a Twitter user?

• It fluctuates frequently

• It is decreasing

• It remains unchanged

• It is increasing steadily

What steps is Twitter taking to appeal more to advertisers?

• Reducing advertising costs

• Cleaning up ad products and improving measurement

• Focusing on international markets

• Increasing the number of ad products

What is necessary for Twitter to improve its long-term profitability?

• Increased user growth

• Higher advertising costs

• More autoplay video ads

• New and innovative ad products

What is a potential solution for Twitter's ad revenue problem?

• Increased international focus

• New ad products

• Improved data accessibility

• More autoplay video ads