The transcript discusses Microsoft's Surface product, highlighting its initial struggles and eventual success due to significant marketing efforts. It explores Microsoft's hardware strategy under CEO Satya Nadella, emphasizing the challenges and innovations that have influenced competitors. The focus shifts to Microsoft's growth potential in China and concludes with a brief mention of the Nokia and Apple patent settlement.

What was a significant factor in the initial failure of the Microsoft Surface?

• Limited availability

• High production costs

• Aggressive marketing

• Lack of consumer interest

How did Satya Nadella approach Microsoft's hardware challenges?

• By balancing hardware and software efforts

• By abandoning hardware completely

• By acquiring more hardware companies

• By focusing solely on software

What concept describes Microsoft's relationship with other tech companies in the hardware market?

• Vertical integration

• Outsourcing

• Co-opetition

• Monopoly

Why did Microsoft choose to announce their product in China?

• To focus on software development

• To avoid competition in the US

• To leverage their success in China

• To reduce production costs

What was the outcome of the patent dispute between Nokia and Apple?

• Apple paid a large settlement

• Apple acquired Nokia

• Nokia stopped producing phones

• Nokia gained space in Apple stores