The New Drone That Lands in Your Hand

The New Drone That Lands in Your Hand

Assessment

Interactive Video

Business

University

Hard

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The video discusses DJI's launch of its smallest and lightest drone, the Spark, priced at $499. It highlights the technological advancements, including obstacle sensing and energy efficiency, and DJI's strategy to expand its market by addressing consumer barriers like price and ease of use. The importance of the US market and competition from companies like GoPro are also covered. A live demonstration showcases the drone's user-friendly features. The video concludes with predictions for the drone market's growth, aiming for widespread consumer adoption.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of DJI with the launch of the Spark drone?

To compete with GoPro's Karma

To make drone technology accessible to the masses

To replace the Mavic drone

To focus on professional drone users

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which feature is NOT mentioned as part of the Spark drone's capabilities?

Obstacle sensing

Real-time flight control

Energy efficiency

Underwater operation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the barriers DJI aims to overcome with the Spark drone?

High production costs

Limited battery life

Complex assembly process

Ease of use for consumers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does DJI plan to differentiate the Spark from other drones in the market?

By providing a simple and reliable flight experience

By offering the lowest price

By focusing on professional photography

By increasing the drone's size

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth of the drone market by 2020?

$11 billion

$8 billion

$15 billion

$5 billion