Why Microsoft Decided to Create a New Surface Pro

Why Microsoft Decided to Create a New Surface Pro

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

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The video discusses Microsoft's 26% decline in Surface revenue due to outdated products and competition from Apple and other Windows devices. It highlights the importance of hardware to Microsoft, noting their $4 billion business and innovation in the two-in-one category. The video also covers Microsoft's strategy in China, where they developed a special version of Windows 10 to address government security concerns, allowing local control over updates and data. This move aims to capture the Chinese market while navigating civil liberties issues.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for the decline in Microsoft's Surface revenue?

Increased competition from Apple

Aging Surface Pro model

High production costs

Lack of marketing efforts

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much revenue did Microsoft's hardware business generate last fiscal year?

$2 billion

$3 billion

$4 billion

$5 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of the new Surface version?

Increased screen size

Improved battery life

Lower price

Additional color options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Microsoft create a special version of Windows 10 for China?

To increase sales

To improve user interface

To address security concerns

To reduce costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What control does the Chinese government have over the special Windows 10 version?

They can delete unwanted apps

They can increase the speed

They can add new features

They can change the user interface