How CSOFT Translates Products, Brands and Operations

Sea Salt is a global communication company specializing in consultancy and localization services. They translate products and brands for over 100 countries, acting as the 'Uber' of the language universe by leveraging technology to facilitate communication across languages. The company focuses on localizing and internationalizing products to help brands reach international markets. They face challenges due to US-China trade tensions, impacting their operations and expansion efforts.

What is the primary service offered by 'We Are Sea Salt'?

• Financial consulting

• Localization and translation services

• Software development

• Marketing and advertising

Why does 'We Are Sea Salt' refer to itself as the 'Uber of the language universe'?

• Because it offers ride-sharing services

• Because it is based in Silicon Valley

• Due to its focus on transportation

• Due to its global reach and use of technology

What is a key aspect of the localization process?

• Developing new products

• Adapting products to local languages and cultures

• Increasing product prices

• Reducing product features

How has internet technology impacted global competition?

• It has limited competition to large companies

• It has enabled companies of all sizes to compete globally

• It has made competition irrelevant

• It has only benefited tech companies

What is a significant barrier for Chinese companies entering the US market?

• Limited technological capabilities

• Excessive marketing costs

• High trade barriers and tensions

• Lack of interest in the US market