How Instagram Works With Advertisers to Reach Users

The video discusses the collaboration between Instagram and advertisers to reach a vast user base, emphasizing the importance of businesses being present on both Facebook and Instagram. It highlights the community's interest in engaging with businesses and the success of Instagram Stories in enhancing business visibility. The video also explores Instagram's potential in ecommerce through partnerships with brands like J.Crew and Coach, aiming to inspire and facilitate shopping experiences for users.

Why is it important for businesses to be on both Facebook and Instagram?

• Because they have the same number of users.

• Because they are free to use.

• Because users spend a lot of time on these platforms.

• Because they are the only social media platforms available.

What is a notable feature of the Instagram community?

• They only follow personal accounts.

• They are indifferent to business content.

• They prefer not to interact with businesses.

• They actively seek out business interactions.

How has Instagram Stories performed since its launch?

• It is only available in certain countries.

• It is only used by businesses.

• It has not gained much traction.

• It has become popular with 250 million daily users.

What percentage of the most watched Instagram Stories come from businesses?

• 50%

• 33%

• 25%

• 10%

What role does Instagram play in the shopping journey?

• It helps connect users with businesses and inspires purchases.

• It only allows window shopping.

• It only supports large businesses.

• It is not involved in e-commerce.