Today's talent is attracted to ethical businesses

The video discusses two social enterprises, Digisheds and TIN Smart Social, focusing on their community impact and social innovation. It highlights the challenges of recruiting talent for commercial endeavors lacking social or ethical credentials. The millennial workforce demands genuine corporate social responsibility (CSR) efforts. Ethics is becoming a key measure of organizational purpose, influencing recruitment and business success. The video concludes with a call for businesses to adopt ethical, sustainable, and socially responsible practices.

What is the primary focus of Digisheds as a social enterprise?

• Manufacturing eco-friendly products

• Developing educational software

• Transforming physical spaces into community-focused digital platforms

• Providing financial services

What is the main challenge faced by the speaker in recruiting for commercial endeavors?

• High competition in the market

• Absence of social or ethical credentials

• Lack of financial incentives

• Limited geographical reach

Why is the millennial generation dissatisfied with traditional corporate social responsibility efforts?

• They want more vacation time

• They seek genuine social impact rather than superficial efforts

• They are interested in remote work opportunities

• They prefer higher salaries

According to the speaker, what is becoming a key factor in attracting talent?

• Offering flexible work hours

• Providing ethical and socially responsible business practices

• Expanding product lines

• Increasing marketing budgets

What lesson does the speaker emphasize for businesses in the modern environment?

• Focus on maximizing profits

• Ensure ethical credentials and social responsibility

• Invest in traditional advertising

• Expand globally