Know what your business stands for

What challenge did the speaker face when following their initial leaders?

• They had different goals.

• They were from a different industry.

• They were close friends.

• They were not experienced.

What is the company's mantra regarding their products?

• To live well and die old.

• To innovate continuously.

• To expand globally.

• To reduce costs.

How does having a clear purpose benefit the company?

• It attracts the right people.

• It increases profits.

• It simplifies operations.

• It reduces competition.

What would the business lack without a foundational purpose?

• Customers

• Innovation

• Passion

• Resources

What does the speaker believe about the people in the organization?

• They are focused on individual goals.

• They are unaware of the company's purpose.

• They are motivated by financial incentives.

• They understand and share the company's purpose.