If your clients are diverse, your team must be too

The video discusses strategies for cloud sales and consulting in a globalized market. It highlights the importance of adapting to the changing demographics of consumers, who are younger and more diverse. The team focuses on effectively communicating the benefits of cloud services to a global audience. A diverse team, representing target markets, is crucial for creating relevant services and achieving commercial success.

What demographic changes in client organizations are highlighted in the first section?

• Younger and more diverse buyers

• Buyers with a single perspective

• Older and more experienced buyers

• Buyers with similar national backgrounds

What was the main focus of the team's brainstorming efforts?

• Reducing costs of cloud services

• Improving internal communication

• Articulating the benefits of cloud services

• Developing new cloud technologies

Why was it important to include representatives from all target markets in the team?

• To focus on local markets only

• To reduce travel expenses

• To ensure diverse perspectives and opinions

• To increase the number of team members

What was avoided by not staffing the team with headquarters personnel?

• Lack of technical expertise

• Limited market reach

• Homogeneity in perspectives

• Increased operational costs

What was the outcome of having a diverse team in terms of service creation?

• Services were only relevant to local markets

• Services were globally relevant

• Services were outdated

• Services were too complex