If you want people to follow you they have to know why

The video discusses the significance of having a clear purpose and recognition in business. It emphasizes the need for a 'why' to guide leadership and decision-making. The speaker explains how purpose can be integrated into daily activities and used as a tool for effective communication and motivation. By aligning tasks with the overarching purpose, individuals and teams can ensure they are contributing to the organization's goals.

What is the primary purpose of the speaker's business, Limelight?

• To maximize profits

• To give people the recognition they deserve

• To expand globally

• To innovate in technology

According to the speaker, what is essential for people to follow and believe in an idea?

• A large team

• A clear purpose

• A strong marketing strategy

• A charismatic leader

How does the speaker suggest team members determine their daily activities?

• By following a strict schedule

• By focusing on activities that deliver recognition

• By prioritizing tasks based on urgency

• By consulting with their manager

What does the speaker believe is not exciting enough as a business goal?

• Expanding the team

• Improving customer service

• Making a profit

• Launching new products

How is the purpose of the business communicated within the organization?

• Through weekly meetings

• In annual reports

• Via email newsletters

• By displaying it on the office wall