Have a moral code

The transcript discusses the importance of maintaining a moral compass in the film industry. It recounts an experience where a film was recommended and screened, but was found to be morally reprehensible. The CEO decided to stop the screening, emphasizing the company's commitment to ethical business practices. The discussion highlights the impact of company values on customer perception and the importance of not exploiting people's misery for commercial gain.

What is the speaker's stance on having a moral compass in business?

• It is only important for personal life.

• It is crucial for guiding business decisions.

• It is unnecessary in the film industry.

• It should be flexible depending on the situation.

Why did the speaker decide to stop watching the film?

• It was not recommended by their agents.

• It was morally disturbing and uncomfortable.

• It was not commercially successful.

• It was too long and boring.

What does the speaker believe about exploiting people's misery in films?

• It is acceptable if it sells well.

• It is a personal choice for filmmakers.

• It is a necessary part of the business.

• It should be avoided as it is unethical.

How does the speaker describe their company's moral code?

• As a flexible time code.

• As a marketing strategy.

• As a set of ethical guidelines.

• As a strict dress code.

What impact does the speaker believe unethical business practices have on customer perception?

• They increase short-term profits.

• They improve customer loyalty.

• They have no impact on customers.

• They negatively affect customer trust.