The video discusses the evolution of exchange-based systems across various markets, highlighting the digital revolution's impact on creating successful consumer brands. It emphasizes the importance of balancing stakeholder interests—buyers, sellers, and platforms—to ensure fairness and value. The key to success lies in optimizing interactions and compensating stakeholders appropriately, which has driven innovation in the last 15 years.

Which of the following is an example of an exchange-based system mentioned in the video?

• Spotify

• Netflix

• Amazon

• MoneySuperMarket

What has been a significant factor in the success of digital brands over the last 15 years?

• High advertising budgets

• Getting many things right and few things wrong

• Exclusive partnerships

• Rapid expansion into new markets

What are the three key stakeholders in an exchange-based platform?

• Buyer, Seller, Platform

• User, Developer, Platform

• Supplier, Distributor, Platform

• Consumer, Advertiser, Platform

How do successful platforms ensure satisfaction among stakeholders?

• By focusing solely on platform profits

• By prioritizing sellers over buyers

• By balancing benefits among stakeholders

• By offering discounts to buyers

What is a crucial aspect of stakeholder interactions in exchange-based systems?

• Increasing the number of transactions

• Reducing the number of stakeholders

• Maximizing platform revenue

• Ensuring all stakeholders feel fairly treated