Snap Misses Estimates as Facebook Copying Takes Toll

Snap Misses Estimates as Facebook Copying Takes Toll

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses Snap's challenges in defining its identity and competing with giants like Facebook and Instagram. Despite being labeled a camera company, Snap struggles with sales and market perception. Investors are concerned about user growth and financial losses, while Snap emphasizes innovation. The under-25 demographic remains a key audience, but investor confidence is shaken by competition and financial performance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Snap faces in defining its identity?

Being seen as a successful camera company

Increasing average revenue per user

Attracting users over 30

Competing with Instagram

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are investors concerned about Snap's performance?

Snap's competition with Twitter is intense

Snap's advertising revenue is too high

Snap's user growth is slower than expected

Snap's focus on hardware is too strong

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature of Instagram poses a challenge to Snap?

Instagram's photo editing tools

Instagram's direct messaging service

Instagram's similar disappearing photo feature

Instagram's live streaming capabilities

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key demographic that Snap is successfully engaging?

Users over 50

Professional photographers

Users under 25

Teenagers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Snap to win back investors?

Focusing on hardware development

Increasing user growth and innovation

Reducing advertising efforts

Competing directly with Facebook