Apple Said to Plan $1 Billion TV Investment

Apple Said to Plan $1 Billion TV Investment

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses Apple's plan to invest a billion dollars in original content production, aiming to compete with Netflix and Amazon Prime. It highlights Apple's financial growth in services, despite the dominance of iPhone revenue. The discussion covers Apple's strategic positioning, leveraging talent from Sony and Jimmy Ivine, and compares Apple's business model to those of Amazon and Netflix, suggesting Apple may adopt a subscription-based approach similar to Netflix.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Apple's primary goal in investing a billion dollars into original content?

To improve their hardware products

To expand their retail stores

To sell more iPhones

To compete with Netflix and Amazon Prime

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the revenue from Apple's services compare to its main product line?

It is about the same

It is negligible

It is lower but has higher margins

It is significantly higher

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in the success of Apple's services segment?

High production costs

Limited market reach

High margins

Low customer satisfaction

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company model might Apple follow in its content production strategy?

Netflix's subscription model

Google's advertising model

Amazon's model of selling products

Microsoft's software licensing model

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might encourage non-Apple users to consider Apple TV?

Free subscriptions

Better hardware

Exclusive original content

Lower prices