Anta Challenges Big Global Brands

Anta Challenges Big Global Brands

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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The transcript discusses Anta's endorsement deal with NBA player Klay Thompson and its impact on sales. It highlights Anta's global strategy to compete with major brands like Nike and Adidas. The company aims to grow its retail sales significantly by 2025. Anta's shares have risen, contrasting with its competitor Li Ning's decline. The transcript also covers Anta's market potential in China, management strategies to avoid inventory issues, and the growth of e-commerce. It emphasizes the shift towards automation in production to reduce costs and labor. Finally, Anta plans to expand its international presence.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which NBA player has ANTA signed a significant endorsement deal with?

Kevin Durant

Klay Thompson

Stephen Curry

LeBron James

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ANTA's target for retail sales growth by 2025?

100 billion renminbi

50 billion renminbi

150 billion renminbi

70 billion renminbi

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of ANTA's total sales is expected to come from e-commerce by 2020?

25% to 40%

15% to 25%

10% to 20%

40% to 50%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many pairs of shoes are produced daily in ANTA's more automated assembly line?

80 pairs

50 pairs

60 pairs

70 pairs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ANTA's estimated cash reserve as of June?

$1.5 billion

$1 billion

$845 million

$500 million