Disney Harnesses Media Might to Hype 'Star Wars' Film

Disney is launching a global event to promote its latest toys in 20,000 stores across 30 countries. The event will use augmented reality technology to engage audiences with characters from the upcoming 'The Last Jedi' movie. Disney aims to boost toy sales and movie attendance through innovative marketing strategies, although specific financial details are undisclosed. The campaign is expected to have a significant impact, similar to the sevenfold increase in toy sales during the 2015 Force Friday event.

What technology is Disney using to engage audiences with their new toys?

• Holograms

• Augmented Reality

• Virtual Reality

• 3D Printing

How does Disney plan to use social media in their campaign?

• To stream live movie premieres

• To share augmented reality experiences

• To sell tickets directly

• To conduct online polls

What is the primary goal of Disney's augmented reality campaign?

• To increase online sales

• To boost toy sales and movie attendance

• To launch a new movie

• To create a new social media platform

What was the result of Disney's first Force Friday event?

• A decline in toy sales

• A decrease in movie attendance

• A sevenfold increase in toy sales

• No change in sales

Why is engaging people to go to the movies considered a tough task?

• Because of increased ticket prices

• Because of competition from other studios

• Due to lack of new movie releases

• Due to a decline in theater attendance