Swarovski Sees Jewelry Industry Material Diversification

The video discusses Swarovski's approach to bridging the appreciation gap of Zirconia between the East and West, highlighting their 120-year history and expertise in crystal and gemstones. It explores trends in material diversification in the jewelry industry, noting a shift in consumer acceptance of new materials. The discussion covers generational changes in purchasing dynamics, with a focus on self-purchase and fashion. Swarovski's growth strategy in China is examined, emphasizing their positioning in second to fourth-tier markets. The video also addresses product demand elasticity and pricing strategy, and concludes with Swarovski's selective retail expansion and omni-channel strategy.

What is one of the main challenges Swarovski faces in the appreciation of Zirconia?

• High production costs

• Cultural and generational differences

• Limited market presence

• Lack of expertise in gemstone cutting

How is the jewelry industry changing according to the trend discussed?

• Increased focus on traditional materials

• Decline in the use of semi-precious stones

• Acceptance of diverse material combinations

• Reduction in self-purchase trends

What purchasing trend is becoming more important over time?

• Seasonal purchases

• Self-purchase

• Corporate purchases

• Gift purchases

In which market is Swarovski experiencing significant growth?

• Europe

• Australia

• North America

• China

What is Swarovski's strategy regarding retail space expansion in Asia?

• Rapid expansion in all regions

• Focus on online presence only

• Selective physical expansion with omni-channel approach

• Complete withdrawal from physical stores