Lamborghini CEO Says Next Step Is Moving to Hybrid

Lamborghini CEO Says Next Step Is Moving to Hybrid

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Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the future of Lamborghini's iconic petrol engines, particularly the V12 and V10, and their potential longevity despite regulatory challenges. It highlights the sales success of the Aventador and the introduction of new models like the Oris, which will feature hybrid powertrains. The possibility of an all-electric Lamborghini is considered premature. The importance of racing to the brand's identity and growth is emphasized, with plans for continued participation in GT3 and Super Trofeo racing series.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lamborghini's stance on the future of their iconic 12-cylinder engines?

They will only produce electric engines.

They will replace them with 8-cylinder engines.

They aim to keep them as long as possible.

They plan to discontinue them immediately.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected sales trend for the Aventador S Roadster?

Sales are expected to remain strong for a few more years.

Sales will double in the next year.

Sales will be limited to Europe only.

Sales are expected to decline rapidly.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lamborghini's plan for the Urus model in terms of powertrain?

It will be an all-electric vehicle.

It will feature a hybrid powertrain.

It will be discontinued.

It will remain a purely petrol engine.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is Lamborghini considering an all-electric super sports car in the near future?

No, they have no plans for electric cars.

Yes, they have already launched one.

No, they will only focus on hybrid models.

Yes, but it is too early to say when.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Lamborghini view the role of racing in their brand strategy?

They will focus solely on electric racing.

They plan to enter Formula One soon.

Racing is a key tool for customer engagement.

Racing is not important to their brand.