CBS CEO Les Moonves Says Broadcast TV Isn't Dead

The video discusses Viacom's decision to split from CBS, initially thought to be a slow-growing company, but later proved otherwise. It covers the impact of cord cutting and the introduction of skinny bundles, as well as CBS's strategy with CBS All Access. The challenges posed by streaming giants like Netflix and Amazon are highlighted, emphasizing the need for competitive content production. Despite the rise of streaming, traditional broadcasting remains relevant for reaching large audiences.

What was the initial perception of CBS's growth compared to Viacom?

• CBS was expected to grow faster than Viacom.

• CBS was expected to grow slower than Viacom.

• Viacom was expected to decline while CBS grew.

• Both were expected to grow at the same rate.

What is a 'skinny bundle' in the context of cable services?

• A package with only sports channels.

• A package with only news channels.

• A package with only the most popular channels.

• A package with all available channels.

What is CBS All Access?

• A cable TV package.

• A billboard advertising service.

• A radio service.

• A streaming service offering CBS's entire library and original programming.

How does CBS view the role of money in producing good programming?

• Money is the only factor in creating good shows.

• Money is not as important as creative content.

• Money is irrelevant to programming quality.

• Money guarantees successful programming.

Why is broadcast television still considered valuable by CBS?

• It is not considered valuable anymore.

• It is easier to produce content for.

• It is cheaper than streaming services.

• It reaches a large audience quickly.