Rovio CEO Sees Brand Growth Beyond 'Angry Birds'

Rovio CEO Sees Brand Growth Beyond 'Angry Birds'

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the IPO success of tech companies like King Entertainment and Zynga, which rely on single products. Rovio, however, is highlighted for its diverse portfolio, strong brand, and user acquisition capabilities. The conversation explores Rovio's growth strategy, balancing organic growth with potential acquisitions. Strategic opportunities for growth include acquiring new ideas and technologies. Rovio's impressive sales growth and market ambitions are also discussed, aiming to outpace the western market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes Rovio from other tech companies like King Entertainment and Zynga?

Rovio has a diverse portfolio and strong brand.

Rovio focuses solely on acquisitions.

Rovio has not yet IPOed.

Rovio relies on a single product for success.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT mentioned as a strength of Rovio?

User acquisition experience

Focus on hardware development

Strong brand

Large player base

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential area is Rovio considering for acquisition?

Automobile industry

Food and beverage sector

Real estate

New exciting IP or technology

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategic goals mentioned for Rovio's growth?

To grow faster than the western market

To focus only on the Angry Birds franchise

To exit the gaming industry

To reduce its player base

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the growth rate of Rovio's sales in the prior two quarters?

100% year on year

50% year on year

70% year on year

90% year on year