Alphabet Beats Forecasts as Google Ads Surge

Alphabet Beats Forecasts as Google Ads Surge

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Alphabet's impressive growth, highlighting a nearly 50% increase in core search clicks despite competition from Facebook and Amazon. However, the cost per click has decreased, affecting profitability. Traffic acquisition costs, which are rising, are a concern for investors. Despite these challenges, Alphabet has achieved a 20% top-line growth, aided by a disciplined cost structure under CFO Ruth Porat, leading to a strong profit story.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the growth rate mentioned for Alphabet's core search function?

40-50%

60%

30%

20%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern for investors regarding Alphabet's financials?

Declining user base

Rising traffic acquisition costs

Increased competition from Facebook

Decreasing advertising revenues

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Google advertising revenues is attributed to traffic acquisition costs?

15%

30%

10%

23%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is the CFO responsible for implementing a disciplined cost structure at Alphabet?

Ruth Porat

Sergey Brin

Larry Page

Sundar Pichai

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the overall impact of the strategic measures taken by Alphabet?

Higher traffic acquisition costs

Reduced advertising revenues

Improved profitability

Decreased market share