Automobility Sees Japan's Auto Market Less Predictable

The video discusses the challenges faced by traditional carmakers due to scandals and the shift towards new technologies like electric and autonomous vehicles. It highlights the resilience of companies like Volkswagen and Toyota, which have recovered from past issues. The video also examines the stability of the automotive industry and the impact of emerging technologies. Japanese automakers, known for their Kaizen practice, face challenges in adapting to discontinuous changes. Emerging markets like China, with less entrenched business practices and government mandates, are better positioned to adopt new technologies.

What has helped companies like Volkswagen and Toyota recover from scandals?

• Strong brand equity and customer loyalty

• Short-term disruptions

• Lack of competition

• Government bailouts

What is a key challenge for Japanese automakers in the face of new technologies?

• Over-reliance on exports

• Lack of skilled labor

• High production costs

• Adapting to discontinuous disruptions like electric vehicles

What traditional practice do Japanese automakers follow to improve their processes?

• Kaizen, or continuous improvement

• Lean manufacturing

• Total Quality Management

• Six Sigma

Why might markets like China be better positioned to adopt new automotive technologies?

• They have a longer history in the automotive industry

• They have more natural resources

• They have less deeply rooted business practices and government mandates

• They have a larger population

What is a significant barrier for traditional automakers in rapidly changing markets?

• Limited market access

• High tariffs

• Slow adaptation to discontinuity

• Lack of innovation