Why Jeffrey Immelt Focused on GE's Core Competencies

Why Jeffrey Immelt Focused on GE's Core Competencies

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses the strategic reshaping of GE by selling non-core businesses like GE Appliances and NBC Universal. The focus was on reallocating capital to core areas like energy and aviation. The decision to sell NBC Universal was influenced by industry changes and the need for digital delivery. The theme park business was highlighted as a missed opportunity due to its sustainable competitive advantage.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for reshaping the conglomerate according to the speaker?

To expand into new industries

To reduce operational costs

To focus on core competencies

To increase the number of employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the speaker decide to sell GE Appliances?

The appliance business was not profitable

The company wanted to focus on the aviation business

The company was not prepared to invest in global expansion

The brand was not well-loved by the speaker

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's added value to NBC Universal?

Improving the quality of shows

Expanding the theme park business

Reducing operational costs

Increasing the number of TV channels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic belief led to the sale of NBC Universal?

The need to own both content and distribution

The desire to focus on digital delivery

The lack of profitability in the media industry

The need to reduce the number of employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's realization about the theme park business?

It was not a profitable venture

It required minimal capital investment

It was easy to manage

It had a sustainable competitive advantage